Toronto's independent weekly - NOW Magazine - was launched Thursday, September 10, 1981 as the city's alternative voice. Starting with just five staff members, founding owner/operators Michael Hollett and Alice Klein have seen the weekly grow to become a key cultural and political voice in Toronto - and Canada - with more than 100 fulltime employees.

Hollett (Editor/Publisher) and Klein (CEO/Editor) are active participants in a team that features many of Canada's leading critics and writers, as well as fresh new voices just beginning to establish their own audiences. The weekly delivers an essential print package - echoed online - that includes a hard-hitting and progressive news section, and intelligent and fresh cultural reporting that often introduces new artists and acts to its readers, as well as the city's most extensive activity listings.

NOW is published every Thursday (though available at key downtown locations and in street boxes Wednesday nights) and distributed at over 2,000 locations in the Greater Toronto Area.

Hollett and Klein are also founding partners in the North by Northeast Music Festival and Industry Conference (NXNE), of which NOW Magazine is a key sponsor.