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Build brand awareness, drive traffic and extend your reach by running your campaign on our website. With over *297,000 unique visitors each month - young, tech savvy adults who look to the web for information on demand.
* ComScore June 2006
Book your ad RUN OF SITE (ROS) or TARGETED
Get all over NOWTORONTO.COM with a ROS booking! Want a specific section? We offer the following sectional targeting:
News
The Arts
Contests
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Life & Style
Love & Sex
Music
Listings
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Movies
Adult
Food & Drink
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Creative sizes and specifications
NOWTORONTO.COM is a part of the Internet Advertising Bureau of Canada and follows the CUAP 1.0 and 2.0. Visit iabcanada.com for detailed information on online ad standards for static and rich media, respectively.
| Unit
| Size
| Weight
| Additional Information
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| Superbanner/Leaderboard |
728 x 90 |
30 kb |
ANIMATION: 15 seconds or loop 3X
FLASH: Use clickTAG in the getURL function more info
JPG/FLASH: Dimensions are in pixels and dpi should be set to 72
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| Big Box |
300 x 250 |
30 kb |
| Skyscraper |
160 x 600 |
30 kb |
| Restaurant Guide Button |
120 x 90 |
15 kb |
| Adult Directory Button |
125 x 125 |
15 kb |
| Newsletter |
180 x 150 |
20 kb |
No Animation on Newsletter ads. GIF/JPG only. |
Standard creative must be sent at least 3 business days prior to campaign start date. All banner ads must include a web address (linking URL). Send files and URL to
Rich Media Ads
| Ad Unit
| Size
| Weight
| Timing
| Frequency
| Mouseover / Mouse Off
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| Superbanner |
728x90 |
40 kb |
15 sec of animation /
30 sec of video |
No Limit |
Extension Panel Size=728x279, fully expanded ad size=728x360 maximum, position of extension panel (up/down) depends on where ad resides on Webpage |
| Big Box |
300x250 |
40 kb |
15 sec of animation /
30 sec of video |
No Limit |
Extension Panel Size=300x250, fully expanded ad size=600x250 maximum, position of extension panel (up/down) depends on where ad resides on Webpage |
| Skyscraper |
160x600 |
40 kb |
15 sec of animation /
30 sec of video |
No Limit |
Extension Panel Size=160x600, fully expanded ad size=320x600 maximum, position of extension panel (up/down) depends on where ad resides on Webpage |
| Pageover / Floating Ads |
500x500 (max) |
80 kb |
7 sec. - self terminating (Ad disappears off page or "lands" in originating or other ad unit) Note : User interaction overrides the 7 sec. limit |
1 per visitor session |
No expansion |
Additional Filesize "Polite" Download : 2.2MB additional (Note : Additional bandwidth to be paid by advertiser)
Videos : Can Play Automatically
Audio : Must Always be user-initiated
Control Must Haves : audio on/off, video stop/play/pause, IAB standard close box; top right corner location, "close" box appears no later than 4 sec. following initiation
Flash Specifics : 18 frames per sec. Minimum player version 8
Creative must be sent at least 5 business days prior to campaign start time. Note that all banner ads must include a web address for the site that the banner will link to. Send files to
| RATE CARDS |
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To access the rate cards we first ask that you fill out the following form.
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