Music
For a moment I felt like I was flashing back to the 90s candy raver days when a dude in a dinosaur costume took the stage at Beauty Bar Backyard and started cranking out some banging dance beats.
Lil B
Music
Lil B is an outsider if there ever was one. No label, very rarely works with anyone, he even got kicked off Facebook (he just got the account back).
So it was especially weird to see Diddy, the guy who is basically a recording industry cheerleader, the ultimate insider, on hand to introduce TheBasedGod.
Photo By Joshua Errett
Videos
Watch a video of enfant terrible Ariel Pink keep it together for his South By Southwest set.
NOW MUSIC RATING SYSTEM
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Standing Ovation
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Sustained Applause
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Recommended, Memorable Tunes
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Seriously Off Key
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Get Out The Hook

Critics’ Pick (highly recommended)
Mon Mar 28 2011 12:14 pm

Posted some video of PS I Love You and Dan Deacon dealing with tech problems at SXSW http://now.uz/gN0EY5
Mon Mar 28 2011 12:13 pm

Uploaded some live video of Diamond Rings (@stayfierce) playing at SXSW http://now.uz/fySj83
Thu Mar 24 2011 6:06 pm

More SXSW video: just put up a clip of Dominique Young Unique http://now.uz/hKG5hZ
Thu Mar 24 2011 6:04 pm

Also added some video of Redinho rocking the talk box at SXSW to this post http://now.uz/hg8A3y #technofunk
Thu Mar 24 2011 6:01 pm

Just posted up some more video of Big Freedia at SXSW. amazing what the pro booty dancers can do with their asses http://now.uz/hBEUaY
Thu Mar 24 2011 12:09 pm

We posted up a SXSW tour diary from @austratalks yesterday - kind of a fun look behind the scenes http://now.uz/emI70z
Wed Mar 23 2011 3:31 pm

The guys at the Starbucks next to the office were following my SXSW coverage...which is pretty cool. Sandwich still cost me $6 tho.
Mon Mar 21 2011 12:42 pm

Just got back from seeing 300,000 million sick bands at #sxsw and I'm walking around singing Rebecca Black.
Mon Mar 21 2011 11:22 am

My take on Men Without Hats triumphant return at SXSW Currently reading http://nowtoronto.com/guides/sxsw/2011/story.cfm?content=179727
Mon Mar 21 2011 10:12 am

Inside the Death From Above 1979 #SXSW show, there was rock http://now.uz/eQsWVd outside there was trouble http://now.uz/hrjfLl
Mon Mar 21 2011 9:37 am

Sun Mar 20 2011 5:51 pm

Nine days, four flights, two near-riots, three visits to @homeslicepizza, two Odd Future sets #sxsw
Sun Mar 20 2011 11:34 am

Still have mace in my lungs RT @nowtoronto: Here's some video of the Death From Above 1979 reunion ruckus #sxsw http://now.uz/hrjfLl
Sun Mar 20 2011 11:20 am

Here's some video of the Death From Above 1979 reunion ruckus #sxsw http://now.uz/hrjfLl
Sun Mar 20 2011 2:44 am

Not sure finishing the set is the smartest thing at this point. Shit is on the verge of going really bad at dfa1979 #SXSW
Sun Mar 20 2011 2:40 am

Wow, genuine riot at dfa1979 show. Shit barely under control. Actually scary #SXSW
Sat Mar 19 2011 11:13 pm

Sat Mar 19 2011 7:42 pm

Sat Mar 19 2011 6:14 pm

More Men Without Hats at NXNE SXSW showcase Living in China #sxsw Watch Living in China on Vimeo! http://vimeo.com/21238920
Sat Mar 19 2011 5:32 pm

Chilling out at Dan Deacon's Hit The Lights afternoon party #SXSW hippy-hipster vibes
Sat Mar 19 2011 4:47 pm

Men w/o Hats nail it at SXSW NXNE showcase #sxsw Currently reading http://nowtoronto.com/guides/sxsw/2011/story.cfm?content=179727
Sat Mar 19 2011 4:08 pm

.@fucktyler videos and photos of yr #swag RT @nowtoronto: Odd Future own #SXSW. Watch a video here: http://now.uz/g2mb3n
Sat Mar 19 2011 2:16 am

So I guess no one but me cares about Nite Jewel anymore? Empty, compared to No Joy crowd earlier. #SXSW
Sat Mar 19 2011 2:08 am

Someone just told me I sounded great onstage. Apparently I play bass in a Mexican Summer band and no one told me #SXSW
Fri Mar 18 2011 11:21 pm

This is a long line #SXSW http://t.co/CjpHJz3 http://t.co/UnxgAcO http://t.co/jDuB5R1 http://t.co/iEeMpZa
Fri Mar 18 2011 10:00 pm

No Joy are incredibly loud, in a good way. Shoegazer/stoner-rock meltdown #sxsw
Fri Mar 18 2011 9:58 pm

Fri Mar 18 2011 5:08 pm

Fri Mar 18 2011 2:15 pm

Fri Mar 18 2011 1:33 pm

“Don’t you remember what happened at Tahrir Square?” – has been called out several time waiting in line at #SXSW #WOW http://now.uz/fWT9iA
Thu Mar 17 2011 11:26 pm

#SXSW x St Patricks Day. It's a very weird day to be in Austin.
Thu Mar 17 2011 10:55 pm

So Emmy-Lou Harris is not the hottest ticket w young people #sxsw @ Antone's http://gowal.la/c/3MyMb
Thu Mar 17 2011 9:25 pm

Strokes show turned ugly...two cops trying to keep out thousands in line. Mob rules, I crashed the gate and am now in. Not proud, but #sxsw
Thu Mar 17 2011 9:20 pm

Strokes show turned ugly...two cops trying to keep out thousands in line. Mob rules, I crashed the gate and am now in. Not proud, but #sxsw
Thu Mar 17 2011 9:07 pm

About to watch my Grade 9 best friend @rockybusiness open up for Wu and Badu. #SXSW
Thu Mar 17 2011 8:25 pm

I just purchased a yard of margarita. what could go wrong? #sxsw twin shadow sounding good on a big stage
Thu Mar 17 2011 8:21 pm

Met a Stroke yesterday in the hotel. On my way to their show. New album is tight. #sxsw
Thu Mar 17 2011 8:02 pm

Just realized that the whole staff of this crepe stand are deaf. Furious signing taking the place of kitchen yelling #sxsw
Thu Mar 17 2011 7:52 pm

Phone almost dead again. 3G really eats those batteries. Radio silence maybe coming soon #sxsw
Thu Mar 17 2011 7:42 pm

This free #sxsw Strokes show feels a bit like a corporate Woodstock. Maybe I should get naked?
Thu Mar 17 2011 6:50 pm

I think this Big Freedia footage I just shot is the best video I've ever shot for NOW. Sooooo much ass. #sxsw
Thu Mar 17 2011 5:06 pm

Dominique Young Unique just got a rare afternoon encore, well deserved #sxsw http://t.co/mvwbmN2
Thu Mar 17 2011 1:20 am

Um, dino dude just put on some kind of headdress #sxsw http://plixi.com/p/84582582
Thu Mar 17 2011 1:18 am

Yes, this dude is wearing a dinosaur costume, with a tail #sxsw http://plixi.com/p/84582353
Wed Mar 16 2011 10:47 pm

First post from #SXSW Music RT @keller_jason Fading out in the Fader Fort at #SXSW http://bit.ly/hmFC4r
Wed Mar 16 2011 7:58 pm

Every single waking moment you feel like you're missing something huge. It'll drive you insane if you let it. #sxsw
Wed Mar 16 2011 7:54 pm

Still can't get over the amount of bass in that 200 person room. Insane. Need to recharge phone and body before sun sets. #sxsw
Wed Mar 16 2011 7:32 pm

Wow, this little afternoon dubstep party is not fucking around. Hair blowing in the wind of the bassbins #sxsw
Wed Mar 16 2011 6:02 pm

Looks like the airline lost Karkwa's mini moog. At least it wasn't a vintage one. #sxsw
Wed Mar 16 2011 5:42 pm

Love the STAY FIERCE shirt Diamond Rings (Aka @stayfierce) is wearing. Where do I get one? #sxsw
Wed Mar 16 2011 5:28 pm

Awesome: opening up luggage to find surprise love letter from the wifey. Pro romance tip. #sxsw
Wed Mar 16 2011 5:26 pm

Diamond Rings rocking Canada House, looking gorgeous in makeup and an Expos hat. #sxsw
Wed Mar 16 2011 5:25 pm

Just ran into Ron Sexsmith - reminded him that I used to wash his hair, back when I thought I was going to be a hair dresser. #sxsw
Wed Mar 16 2011 3:23 pm

My final Interactive joint from Austin RT @nowtoronto: .@Groupon’s guide to being funny #sxswi http://now.uz/euWMwQ
Wed Mar 16 2011 12:55 pm

#SXSWi ends today but I could write about it for another 10 months.
Wed Mar 16 2011 2:10 am

RT @keller_jason: first music i've heard at #SXSW is some Ghana beat my cab driver blasted on the way in to Austin. Good start.
Tue Mar 15 2011 11:50 pm

first music i've heard at SXSW is some Ghana beat my cab driver blasted on the way in to Austin. Good start.
Tue Mar 15 2011 10:10 pm

Well the Foo Fighters have royally screwed my affairs. They're playing a secret show at the only party I wanted to goto. Now what? #sxswi
Tue Mar 15 2011 9:29 pm

The best I could do for a boring keynote RT @nowtoronto: Charity is a great business model. #sxswi http://now.uz/dZVPg3
Tue Mar 15 2011 3:47 pm

The next TOMS product will be announced on June 7. #sxswi was the announcement of that announcement.
Tue Mar 15 2011 12:19 pm

Got to play w the Playbook last night. There a no buttons on it, eh? All touchscreen. #sxswi http://twitpic.com/49r9gr
Mon Mar 14 2011 3:56 pm

Waiting to talk to Twitter guy at #sxswi about opening a Canadian HQ in Toronto. Drinking this in shade while I wait: http://t.co/Cp3rpTf
Mon Mar 14 2011 2:33 pm

Google vs. Bing panel. Kind of sick of this battle. Yet I'm here sitting on the floor. #sxswi
Mon Mar 14 2011 2:11 pm

Watching #sxswi Accelerator, where start ups pitch their products in front of a crowd.
Mon Mar 14 2011 2:09 pm

See you then RT @googlesxsw: Happy Pi Day! At 1:59pm today we'll have pie in the Google booth to celebrate - come have a bite with us
Mon Mar 14 2011 2:08 pm

I skipped my morning SXSW post to go for a run. Readers are no doubt irate, but I feel great. You gotta take care of yourself.
Mon Mar 14 2011 11:50 am

Yesterday's keynote by the 4chan guy at #SXSWi was all about keeping anonymity on the web. http://now.uz/eOD2WV
Mon Mar 14 2011 12:07 am

Having a drink w/ @ErinBury @ Mashable MashBash SXSWi http://gowal.la/c/3KBYR
Sun Mar 13 2011 9:13 pm

On anonymity and creativity with the founder of 4chan #sxswi http://now.uz/eOD2WV
Sun Mar 13 2011 12:09 pm

Group texting may be the biggest thing out of #sxswi this year http://now.uz/h5ej5F
Sat Mar 12 2011 8:11 pm

At this year's #sxswi, it was Flash vs. HTML5. Again. Who wins? http://now.uz/dW4xiT
Sat Mar 12 2011 2:08 pm

Our #SXSW hub is open! Check for posts, pictures, videos and tweets from Austin's awesome 9-day tech/music/film festival http://t.co/e84i6fW
Sat Mar 12 2011 1:09 pm

Spotted at #sxswi: Morgan Spurlock. (I second guessed the value of this tweet, then tweeted it anyway)
Sat Mar 12 2011 11:00 am

My first report from #SXSWi: Early signs of "marketer douchebaggery" http://now.uz/hpSWe8
Fri Mar 11 2011 9:29 pm

My #sxsw trip will clock in at 18 hours of solid travel, but I'm on the flight.
Thu Mar 10 2011 11:00 pm

Going to Austin for 10 days starting tomorrow. Packed more chargers for devices than pairs of pants. #sxsw
Thu Mar 10 2011 11:24 am

Two years ago, my man @keller_jason found Janelle Monáe at @SXSW http://now.uz/eS430h Now she's on the cover. http://now.uz/fLz7YQ
Wed Mar 9 2011 8:06 am

I've made plans for Village Voice Media SXSW Interactive Party http://planca.st/RxB
Tue Mar 8 2011 6:39 pm

I need more brunches/parties to go to at SXSW.

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Bahamas
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Jeff The Brotherhood @ The Kool Haus
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Amen Dunes @ Lee's Palace
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The Sadies w/ Damian Abraham play Teenage Head
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Daft Punk Tribute @ Wrongbar
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Julie Doiron & Rick White @ Saving Gigi
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Jonathan Byrd @ The Cameron House
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Corin Raymond & The Sundowners @ The Tranzac
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John K. Samson @ Soundscapes
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Absolutely Free
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NOW Magazine - Everything Toronto
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J Rocc @ The Great Hall
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Madlib @ The Great Hall
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NOW Talks: Robert Fowler Describes His Release From Captors
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NOW Talks - Robert Fowler Describes His Kidnapping
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Teenage Head @ The Rockpile
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Roney + Nani @ The Drake
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Rich Aucoin - Live @ The Drake Underground - Highlights
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Rich Aucoin Live At The Drake Underground - Intro
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Caveman
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Craig Scott wins Toronto-Danforth NDP nomination
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Donlands & Mortimer Play David Bowie's "5 Years"
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Donlands & Mortimer @ The Garrison
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About NOW Magazine
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Rob Ford's New Year's Day Levee
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Keys N Krates @ The Drake Underground
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NOWTUBE 2011: A Year In Video
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Fucked Up @ The Great Hall
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Zeds Dead @ The Kool Haus
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St. Vincent @ The Phoenix
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CATL at Creation Lab
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Mark Sultan
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Ronley Teper's Lipliners - Cornered In The Alley
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Carlo Meriano @ The Painted Lady
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Austra @ The Phoenix (Part 2)
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Austra @ The Phoenix
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The Beauties w/ Serena Ryder @ Dakota Tavern 5 Year Anniversary
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Raekwon on Hip Hop Nationality and Living in T.O.
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Raekwon on J D Era
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Raekwon on his T.O. talent search
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NOWTalks
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What's Next For The Occupy Movement?
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What's Next For The Occupy Movement? (Matt Gurney)
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Jay Z and Kanye West at ACC
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Jay-Z and Kanye – Run This Town
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Tahrir 2011: The Good, The Bad and The Politician (Part Two)
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Occupy Toronto General Assembly November 21st, 2011 (Part 3)
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Occupy Toronto General Assembly November 21st (Part Two)
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Occupy Toronto General Assembly - November 21st 2011
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An Interview with Plaid








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