Photo By Michael Watier
Toronto Fashion Heroes

Creep
By Andrew Sardone

When Hiroshi Awai’s brother Kiyofumi asked him to take over design duties on his Japan-based line Creep, he had never drafted a piece of clothing. Since moving to Toronto in 2000, Hiroshi had been working as a chef, but Kiyofumi thought his time in Canada made him better equipped to create the workwear-style clothing coveted by North American men.

After a three-month illustrator course at George Brown, Creep was re-launched for spring 2009 and immediately picked up by Urban Outfitters. Lavish & Squalor at Queen and Duncan is carrying fall’s corduroy shirts and flannel-lined slacks, but we’re already eagerly anticipating next season’s pieces. Retro Lilly Pulitzer prints inspired a collection of paisley shorts, anchor knit cardigans and striped shirting headed for TNT’s racks in the spring. creep-clothing.com.

NOW | October 14-21, 2009 | VOL 29 NO 7
Copyright 2010 NOW Communications
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