“My name is Tucker Max and I am an asshole,” says the bestselling author of the autobiographical sex romp, I Hope They Serve Beer in Hell – now available as a movie.
Max is the blog-whore whose comical stories about raw sex with pageant queens and midgets, many of which involve feces, have made him an Internet legend (see here). He got on the phone with us, anticipating the release of his movie in Toronto. Here’s what the “asshole” had to say.
Is it easier to get laid now that you’re famous?
Of course, dude. There is no easier way to get laid than to be famous. It’s even easier than being rich or powerful.
You’ve taken a lot of flak from the public, from feminists in particular. Can you describe some of the worst attacks you’ve encountered?
The ones that call me a rapist, which is about as libellous as it gets. It’s just bullshit. They’re liars and kooks. Not one of these fucking cowards would meet me face to face because they’re just talking gibberish to get press for their cause.
So do these comments get under your skin?
Dude, I’m a fucking narcissist. Of course not.
You started your infamous blog long before blogging really blew up, right?
I started my blog in 2002. That was pre-MySpace, pre-Facebook. That was back before newspapers realized they were going out of business. That was back when no one gave any credence to Internet writers. My book was the second book based on a blog, after Julie & Julia, the second one to go to bestseller after Julie & Julia and the second one to go to a movie after Julie & Julia.
What do you think people find appealing about you and your stories?
One of the most attractive things about me and the book and the movie is that I’m a guy who is very intelligent. I’ve done all the things you’re supposed to do, but then I also drink and party and go out and have fun. There’s this notion in Western culture that you can’t do both. You can’t be, like, a party person and smart. I think that’s bullshit.
Why do you think the film has done so poorly at the U.S. box office?
Our distributor spent no money on marketing. We tried to beat the odds by doing all kinds of tricks and fucking whatever to get the word out. But media is tough in America. You know how much money they spent advertising The Hangover? They spent $40 million. You know how much we spent releasing this entire movie? Like, three.
Do you expect the film to do better in Canada?
I have tons of fans in Canada. I’ve sold hundreds of thousands of books there. Canadian fans email and pester me all day long to find out when the movie is going to be released. But the distributor is releasing it in three cities and not spending any money on it. We’re going to have the same problem as in America.
You have a law degree from Duke. Would you consider going back to practising law when this all dries up?
I’m a fucking bestselling author who’s sold a million books. I’ve got another book coming up that’s going to be number one on the bestseller list just like my current book, and you’re asking me if I need to get another fucking job? I fucking quit that job and that lifestyle because it sucks, and I went and did what I love. But apparently you think I need to go back and do that because what I’m doing isn’t legit or something.

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Also, not sure "Second Only to Julia and Julia" is a hot viral marketing technique...
Sales in Canada (all provinces): 5381 units sold as of 11/06/2009
1) Tucker Max just lied about his book sales. "Beer in Hell" never sold over 1 million books; it's closer to 600,000 if you round up.
2) Tucker Max lied about his ad and distribution budget. It was approximately $6 million.
3) His next book will not likely sell 1 million copies. In fact, the manuscript was rejected by the publisher, Simon Spotlight. In short, Simon Spotlight doesn't think Tucker's latest work will sell at all.
4) Tucker lied about "The Hangover" ad budget, or at least is being disingenuous. "The Hangover" had very little ad budget in the opening weeks. When it became obvious that the audiences loved it, the studio began to spend ever increasing ad dollars to promote it. Tucker's "Beer in Hell" was never warmly receieved by critics or audiences. In fact, the movie was a collosal failure during its opening weekend, when Saturday revenues were actually smaller than Friday revenues. That's the hallmark of a film destined for financial failure.
5) Tucker isn't mentioning another painful fact: He may bemoan "like, $3 million" spent on promotion (actually the figure is $6 million) but neglects to mention that this stinker of a film only generated $1.4 million US at the box office. He couldn't even cover his incremental ad and distribution costs. Welcome to the real world, Tucker.
Tucker, and everyone around him, is a talentless hack.
DO NOT EMAIL ME ABOUT THIS PEOPLE!
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