For 30 years, Pages nurtured artists and writers that couldn’t get play elsewhere.
Photo By Matthew Kim
News

Pages bookstore going down
Pages’ demise shows there’s no downturn when it comes to rents on Queen West strip

If you were planning to buy all your art textbooks at Pages in September, you might want to push your purchase plans forward a few weeks.

As of August 31, the iconic Queen West bookstore with the edgiest windows in town will have written its final chapter.

Just a few days after the Scream Festival hosted its gravestone tour of the city’s lost independent bookstores, Pages owner Marc Glassman tells NOW his own doors are closing.

“It’s dire,” he says simply.

The writing was on the wall back in December 2008 when the 30-year-old shop announced it was facing almost-certain demise by February. Glassman got a break – a six-month extension of his lease – and hoped the recession would help cool the searing, soaring rent prices.

It didn’t. “Landlords seem to be recession-proof at this point,” he says. “They’re just keeping their prices up.” 

Currently, Glassman figures he’s getting a good deal at $235,000 a year. But landlord Yoram Birenzweig, VP of Pinedale Properties, says the true market value at 256 Queen West is $100 a square foot – which my calculator tells me is $400,000 a year.

That’s not what he’s demanding Glassman pay, but even if they split the difference, it’s all too much for Pages. 

Glassman keeps stressing his relationship with Birenzweig is genial and that he’s not getting screwed over. 

“It’s life,” he says. “He appreciates what we’re doing, [but] for him, if you can, you should make more money,” he says.

Obviously straining to show goodwill, Birenzweig tells me that “the easiest thing for us to do is say goodbye Pages and bring in a McDonald’s.” Instead, he tried to help Glassman relocate and says he hasn’t given up hope that something can still be arranged as the dialogue continues. But the landlord admits rents haven’t gone down while retail sales likely have.

Realistically, Glassman doesn’t appear to be a desperate man crying wolf. He says he’s announcing the closure now to give customers some heads-up, but he does concede that a part of him dreams a white knight will show up and save the store.

The neighbourhood Pages will leave behind isn’t – and long hasn’t been – the one it helped forge. The store, which opened in 1979, is no longer part of a punk-inhabited art scene. The ’hood’s long been ultra-FCUK-ed. 

Some figured Pages was toast when Chapters opened one block south a decade ago. Instead, the shop built on a strong reputation in the indie press community.

“They were always very agreeable in terms of allocating a substantial chunk of their inventory to independent books,” says Jack Illingworth, executive director of Literary Press Group of Canada, which provides sales representation for more than 40 indie presses.

“Indigo is phenomenally good at selling the kinds of books that work for Indigo,” he says, mainstream fiction or cookbooks. But specialized tastes are marginalized by large-scale retailers. 

“A diverse retail environment really benefits independent publishers and the authors that work through them,” and those publishing in niche genres like poetry, drama, cultural criticism and art will feel the loss of quirky shops like Pages the most.

If you check the stops on Scream’s dead indies tour – from Third World Books and Crafts to David Mirvish Books, Book Cellar, Longhouse Books and Britnell’s – you’ll see quickly what kind of bookish sensibilities have hit the dust. 

Still, says Illingworth, we have plenty of independents left, like This Ain’t the Rosedale Library, which rescued itself by moving to Kensington, and Ben McNally.

Further good news is that Glassman’s This Is Not A Reading Series (TINARS) will live on. The six-year-old launching pad for many local authors will actually be bigger in the fall. 

“We’ll include second acts to make a kind of multicultural cabaret,” he says, adding that the recently formed non-profit Force for Cultural Enterprises will be eligible  for arts grants.

You can tell this isn’t how Glassman wanted to go out. He doesn’t hide the fact that he won’t be leaving on a gravy train, but he says, “If we’ve made an impact on the city, that’s wonderful. To have done this for 30 years has been my joy and pleasure.”

news@nowtoronto.com

NOW | July 7-14, 2009 | VOL 28 NO 45
Copyright 2009 NOW Communications
Comments
Posted by andrew on 07/09/2009, 09:05 AM
Pages will be sorely, sorely missed.

Posted by Jowi on 07/09/2009, 09:56 AM
The city is full of those tours where you walk past the chain store and think of the great bands you saw on the second floor club or the wonderfully grimy bar that now caters to an upscale clientele. Part of that is just the inevitable evolution of cities. The difference with Pages is that it's not a place where things used to happen or that once was the heart of a community, it still is. That's what makes this so tragic. When I look at my bookshelves I can see the foundation of so much of my own sense of art and the world that was discovered and nurtured at Pages. And while the city has grown and filled in so that I do buy books at stores closer to home, there are still things that I would never think of buying anywhere but at Pages. Clearly, I and many others will have to redraw their mental maps of Toronto without the anchor of Pages.

Posted by Rosie on 07/09/2009, 10:18 AM
I had my first kiss with my ex outside that bookstore after the boy and I stared at in Irvine Welsh display in the window and were inspired. It was magic. I will never forget that.

Good luck, Pages.

Posted by Welshgrrl on 07/09/2009, 11:02 AM
I am so sorry to hear this. Pages was THE best bookstore in this city, hands down. Rare was the time that I ever walked out of there without buying anything. I am hoping that Glassman will be able to find another, more affordable, location.

Posted by smartygirl on 07/09/2009, 11:42 AM
sad news. i was hoping that "these financial times" would dash the rent-increase dreams of the landlord. no such luck it appears. goodbye pages, and hello to yet another empty storefront.

Posted by GF on 07/09/2009, 12:29 PM
why doesn't glassman team up with another indie bookstore like bob milller - now that would be a power house

Posted by NOOOOOOOOOOOOooo on 07/09/2009, 02:20 PM
This is terrible news, anyone with some extra juice go buy a book even if it's just from the remainder pile, give them a reason to not just give up, but relocate to a cheaper area (god knows there's plenty of seedy neighbourhoods left to gentrify Toronto)

Posted by Welshgrrl on 07/09/2009, 02:57 PM
Mr. Glassman, if by chance you're reading this, we desperately need a bookstore in Hillcrest *nudge nudge*

Posted by Wakkawakka on 07/09/2009, 06:59 PM
It will be a sad day in the history of Toronto if Pages does close next month. The independent bookstore has taken a beating in this city and although the printed word will survive and the pleasure of a bookstore where art is valued far above the buck will continue to exist the closure of Pages would be the blow to truly break my heart.

Posted by John Rait on 07/09/2009, 07:00 PM
Come to LESLIEVILLE! QUEEN STREET EAST NEEDS YOU!

Posted by tro on 07/09/2009, 09:23 PM
this stinks. INDIGO blows big time.

Posted by Smokey on 07/10/2009, 02:24 AM
I always enjoyed going into Pages and browsing its books, so this is one great loss for me as I'm sure it will be for many others.

But one thing I can't seem to grasp is why Glassman can't set up a website to catalogue and sell his books much like Amazon does. It would be a helluva lot cheaper than renting a store (although shipping and handling costs might be a drag), but at least it'll keep its legacy going.

Not to mention the fact that it'll make a great online competitor selling all the local / indie titles Amazon et al. won't carry!

Posted by Robbo on 07/10/2009, 08:48 AM
PARKDALE!!!!!!

Please move out to Parkdale! We neeeeeed a good bookstore along Queen out here.

I've been a regular customer at Pages since forever and can't bear the thought of it just "going away". We have some good bookshops along Roncesvalles but there is a dearth of anything bookwise along the far western stretches of Queen.

Parkdale!

Posted by Simren on 07/10/2009, 08:59 AM
Absolutely love you Pages! I discovered the store when I started a new job at Queen and Spadina, walking to Union everyday I would pass the store and with my background in English I couldn't resist. I would often creep in after work looking for a release and was able to find it there. I have a sneaking suspicion Pages will live on somehow. My question is what can we do to help?

Posted by drdan on 07/10/2009, 09:10 AM
Pages, why not come up to St. Clair West? Once this accursed construction is finished, you can have your pick of the litter when it comes to retail space!!!

Posted by AK on 07/10/2009, 01:52 PM
Toronto has been inexorably moving towards an absolutley soulless city. Small shops like pages are what give an urban center its character and anchors us and gives us a sense of foundation.

I think what is happening to this city is a shame. Toronto has become a giant corporate whore.

It makes me very sad that the Queen West I knew and wanted to be a part of as a teenager 20 years ago is absolutely dead and filled with big chains. I understand that everything changes but this is so much for the worse.

Good luck Pages. You will be missed.

Posted by toronto expat on 07/10/2009, 06:07 PM
I'm very, very sad to hear that Pages is closing. I no longer live in Toronto, so I won't be able to visit it before it closes, but I spent many happy hours there.

Posted by Ben of Annexia on 07/11/2009, 08:56 PM
The reason most large business landlords seem 'recession proof' is that most have ways to escape property taxes. Make them pay property taxes based on their property's value, they'll rent any nook and cranny for anything they can get within reason. Let them cheat on property tax, they'll have multi million dollar buildings empty for decades, screwing taxpayers both ways and only opening up for other "Elite Friends"...

Posted by BookBAG on 07/12/2009, 02:38 AM
Dear Marc and all the people of Pages, I'm so sad to hear that Pages will be closing in less than 2 months. Your bookshop was a wonder and an expression of independent reading and thinking. I wish you all the best and hope that Pages will somehow rise again like the proverbial phoenix and reopen in a new and better location. Best of luck

Posted by INFOWARS.COM on 07/12/2009, 12:10 PM
Comment removed

Posted by kp on 07/12/2009, 06:46 PM
god, what a tragedy. drifting through the stacks at pages is absolutely one of my favourite things to do in the whole world. i am so sad. what a great loss.

Posted by A. Stein on 07/13/2009, 03:22 PM
Good riddance, Pages. I admit that I've had some good memories in the store - shopping there in the 1980's. However, I don't mean to sound insensitive, but I have very little sympathy after hearing the news. I had to fight like crazy to get my CANADIAN books in Pages, only to get them on consignment for awhile. They rejected my books after several attempts and did not add them to their computer system. Finally we settled for consignment. In the meantime, for decades, they were only way too happy to buy and put on display U.S. books equivalent to mine. I wish them all the best and I hope everyone involved lands on their feet...but I must admit that there are some hard feelings.

Posted by debm on 07/17/2009, 04:10 PM
Move to Leslieville ... please

Posted by Brad Freeman on 10/01/2009, 01:44 PM
A.Stein...sounds like sour grapes to me...GET A LIFE! The first time I walked into the store, Marc noticed the literature I was perusing, and asked me if he could help me find anything. When I asked if he could order (rare) stuff for me, he went well out of his way to try and help find if the requested material was available...maybe it had something to do with your attitude?

Posted by Generic VIagra on 10/31/2009, 05:48 AM
But one thing I can't seem to grasp is why Glassman can't set up a website to catalogue and sell his books much like Amazon does. It would be a helluva lot cheaper than renting a store (although shipping and handling costs might be a drag), but at least it'll keep its legacy going.

Posted by Daniel on 11/12/2009, 01:54 AM
Some figured Pages was toast when Chapters opened one block south a decade ago. Instead, the shop built on a strong reputation in the indie press community.Applied Arts School | Fire School | online MBA degree

Posted by Jim Cary on 11/12/2009, 01:54 AM
That's not what he's demanding Glassman pay, but even if they split the difference, it's all too much for Pages. foundation degrees | online Phd degrees

Posted by Neville Ross on 11/13/2009, 07:02 PM
@AK:The only whore here is you-a whore for extremism.

@Daniel:Seems to me Mr.Glassman should have considered using five years out of his 10-year lease to plan and look around Toronto for a suitable site to house Pages when he realized that the neighborhood was changing. However, he did not, and so the inevitable eventually happened.

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Posted by Peter K on 11/20/2009, 10:23 AM
If Pages were really worth saving more people would have spent more money there and kept it afloat. Obviously it was just a bad business.

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